• millymcdowell

Sustainability in Fashion

Updated: Sep 15

Duh, duh, duh, duhhhh...

Yep I said it. Yep, I'm writing about it.


I see the beginning of making some form of progress in regards to ensuring the fashion industry becomes a lot more green can be summarised in to three main points.

  • Development of Synthetic Materials

  • Recycling and Reusing

  • Buying A LOT Less

I am aware that all have their individual pros and cons, but will all help in their own -much healthier - way to combat what is a massively wasteful industry; I'm looking at you, bag burning fashion houses, scrambling at the last shred of exclusivity. I see you.


Over the next week or so I will be documenting and analysing how these three ideas could be optimised to create a much healthier culture within the fashion industry. Yes it will need investment... if only the industry was worth several billion, even in such bleak financial times as a global pandemic...

"Overall, the McKinsey Global Fashion Index predicts that the fashion industry will continue to grow at 3 to 4 percent in 2020

Yes, it will take time, and involve unlearning bad habits, and creating new ones for consumers, but we all have the time, and certainly are beginning to understand the rising pressure, and now is the time to say we will do the work.



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