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  • Writer's picturemillymcdowell


Visual research defining the collection known as Superdry X.


This board describes the heart of Superdry X, and how it was created through trips to New York and Japan.

I've also added some of my own textures and colour references from creating my line-up options, and to show the tribe that I am targeting.

It examines the design language of SD X and how it melds into my own defined concept of fearlessness.

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